Is your organization contemplating a direct mail fundraising campaign? Creating an effective fundraising appeal is easier said than done.
In a recent Grassroots Fundraising Journal article, Peter Schoewe shares secrets to success based on years of testing and experience. He walks you through a simple, yet comprehensive process to create an appeal that will differentiate your campaign from all others.
In his opinion, the essential elements are:
• A great story
Your letter must convey the passion you have for your cause. It must also tell of the urgent need for the donor to give financial support to that cause.
• Personal and specific
The letter must not contain any language that distances you from the individual reading your letter.
• Multiple and specific asks
There should be multiple and specific requests for support, both in the letter and on the reply form.
• A simple design
Your letter must keep the focus on the story you are telling while making it as easy as possible for the donor to respond.
Read the full article at the Southern Nevada Non-Profit Information Center in the Clark County Library.
Peter Schoewe. “Building a Better Direct Mail Fundraising Appeal”. Grassroots Fundraising Journal (March-April 2014) 7-9.
Posted in Articles, Resources, Tips & Tricks | Tagged Clark County Library, communication, direct mail fundraising campaign, donor relations, fundraising, fundraising letters, Grassroots Fundraising Journal, non-profit management, Peter Schoewe | Leave a Comment »
The Brand Idea : managing nonprofit brands with integrity, democracy and affinity by Nathalie Laidler-Kylander and Julia Shepard Stenzel.
Jossey-Bass Publishers, 2014.
Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity). The framework eschews traditional, outdated brand tenets largely adapted from the private sector in favor of an approach based on pride in social mission, participatory processes, shared values, key partnerships and the role that brand plays to create greater cohesion within organizations.
The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.
-What Is Driving The Paradigm Shift And Brand Idea Framework
-What Is A Brand Anyway, And Why Should You Manage It?
-What You Need To Know: Reviewing The Building Blocks Of Brand
-Why The Skeptics Have It Wrong: Understanding The Role And Benefits Of Brand
-Putting The Brand Idea Into Action
-Implementing The Brand Idea: What To Do And How To Do It
For a more in-depth review, see the Foundation Center Literature Blog. Southern Nevada Non-Profit Information Center has books and other materials on nonprofit marketing available for use in the library.
Posted in Resources, What's new? | Tagged branding, Clark County Library, Marketing, new books, non-profit brand, Non-profit organization, SoNNPIC | Leave a Comment »
Looking to spread the word about your non-profit organization? Tired of paying money for a networking event? Want to find out about available volunteer opportunites?
If so, Munch & Mingle is the perfect solution! Come meet new people or re-connect with friends and colleagues from the local nonprofit community at these no-charge, brown bag lunches.
Munch & Mingles take place from 11 :45 am – 1 pm at the Clark County Library on the 4th Wednesday of the month. BYOL (bring your own lunch); coffee and water will be supplied. Don’t forget to bring organizational literature to display and/or business cards.
Registration is not required for this program; for more information call 702.507.3421.
Posted in Events | Tagged Clark County Library, Munch & Mingle, networking, volunteers | Leave a Comment »
As of 2014, a new state law now requires the majority of Nevada non-profit corporations to register their intent to solicit charitable donations. The law also changes the process of soliciting charitable donations and filing reports with the Secretary of State.
The Southern Nevada Non-Profit Information Center is offering a two hour workshop March 18, 2014 on understanding and complying with the new law. The speaker is Phil Johncock, Executive Director of Alliance for Nevada Nonprofits (ANN).
The workshop is scheduled for 2 – 4 pm in the Large Conference Room at the Clark County Library. Walk-ins are more than welcome to attend. For more information, please call (702) 507 – 3421.
Posted in Events | Tagged fundraising, legal, Nevada, non-profit management, non-profit status | Leave a Comment »
Looking for step-by-step instructions on how to start a non-profit? Need to know what funding databases the library has? Looking for quality websites to help you manage a non-profit? The Southern Nevada Non-Profit Information Center has just what you’re looking for.
Check out the new and comprehensive guide to library and online resources for starting and managing non-profit organizations.
Find it here.
Posted in Resources, What's new? | Tagged Clark County Library, Foundation Center, non-profit management, Nonprofit Resources, web site | Leave a Comment »