Want to double your fundraising? Actually, using a matching grant to motivate donors will do even better. Research shows that incorporating a matching grant into a fundraising campaign increases that chance of an individual donating by 22%.
Plus, you might not need as large of a matching grant as you might think. The same study found no significant difference in donor participation between matches of $25,000, $50,000, or $100,000.
Still, how do you find a donor for a $10,000 or $25,000 match? One suggestion is to approach someone who has already made a sizable
donation to see if you can use that donation as the match. Does this mean you would have to return that money if you don’t meet the match? It depends on if you structure the match as conditional or unconditional.
One other tip to increase the number of donations is a deadline. The sense of urgency a deadline gives tends to increase, not decrease the number of donations.
Read the full article, “Meeting Your Match,” by Nzinga Kone-Miller in the May-June, 2011 issue of Grassroots Fundraising Journal, found in the Southern Nevada Non-Profit Information Center at the Clark County Library.
Posted in Articles | Tagged donor relations, fundraising, Grants, matching gifts, non-profit management, Non-profit organization, Nzinga Kone-Miller | Leave a Comment »
You know the stereotypes about young adults being apathetic. Yet, this group can be engaged in non-profit efforts if they feel a personal connection.
Young adults primarily trust their friends, likely on Facebook, to help screen what is interesting or important. This type of word-of-mouth publicity is more effective than slick, professional pitches and brochures.
Young adults, especially, want to feel they are part of a team. They crave intimacy—even with your non-profit. They want to feel like they have an active, vital role. They want to be players not spectators, even if the role is small.
Most of all, young adults want authenticity. When Ford planned to release the Fiesta, the company selected 100 well-known bloggers to test drive the car for 6 months and post their experiences online. Ford knew they could get negative reviews, but during those six months there were 6.5 million YouTube views of the posted videos, contributing to 10,000 cars sold in the first 10 days. The reason given—the audience trusted the objectivity of these third-party bloggers.
Read the full article, “Twenty-Somethings Respond Best to Word-of-Mouth Marketing,” by Jacob Berkman in the June 30, 2011 issue of The Chronicle of Philanthropy, found in the Southern Nevada NonProfit Information Center at the Clark County Library.
Berkman, Jacob. “Twenty-Somethings Respond Best to Word-of-Mouth Marketing.” The Chronicle of Philanthropy, June 30, 2011: 23-24.
Posted in Articles | Tagged Facebook, internet marketing, Jacob Berkman, Marketing, non-profit management, The Chronicle of Philanthropy, Word-of-Mouth Marketing | Leave a Comment »
Erika Oliver shares her tips to help nonprofits keep board members involved & effective in her article What Makes Your Board Members Tick?
Ms. Oliver has worked with nonprofits for many years. She conducts personalized training, speaking engagements & is a project consultant.
Having effective board members is vital to all nonprofit organizations. Ms. Oliver explains in her article that members need to fulfill their personal missions as well as those of the organization to stay happy & content as board members. A board member’s relationship with an organization is reciprocal– the member has a need to contribute as well as a need to feeling s/he is getting something back. Ms. Oliver gives helpful suggestions to get your board members to reveal their needs, which in turn will benefit your organization. She also discusses the top reasons people serve on nonprofit boards.
Read the full article, What Makes Your Board Members Tick? By Erika Oliver in the November-December 2010 issue of Nonprofit World in the Southern Nevada Non-Profit Information Center at the Clark County Library.
Oliver, Erika. “What Makes Your Board Members Tick?” Nonprofit World November/December 2010: 7.
Posted in Articles | Tagged Board of directors, Erica Oliver, Non-profit organization, Nonprofit Resources | Leave a Comment »
Looking for a funding opportunity? The Justin Timberlake Shriners Hospitals for Children Open offers local charitable organizations the opportunity to raise funds for their organization by participating in ticket sales through the Charity Fundraising Program. The Open will take place at the TPC Summerlin, September 25th-October 2nd, 2011. Call Stephanie Maes at 702-589-4949 for more information about how your organization can get involved.
The Tickets for Schools Program, offered by the Justin Timberlake Shriners Hospitals for Children Open offers school organizations the opportunity to raise funds through ticket sales as well. Call Stephanie Maes at 702-589-4949 for more information about how your school can get involved
Posted in Events, Funding opportunity | Tagged celebrities, golf tournament, Justin Timberlake, non-profit, school organization funding opportunity, Shriners Hospitals for Children, Tickets for Schools Program, TPC Summerlin | Leave a Comment »
How engaged is your board in the role of giving? Does your nonprofit require board members to make a personal contribution? Are your board members comfortable with the role of fundraising?
Whether or not board members should be required give has been a topic of debate for quite some time. There are boards which are largely philanthropic where many board members are expected to give & to give considerable sums. There are small organizations where it might be difficult for board members to give large sums.
BoardSource’s Nonprofit Governance Index for 2010 details some interesting data on the topic. The last time BoardSource conducted a similar study was in 2007. What the study found was that whether the board was small, medium, or large, the percentage of board giving was 75% or above. 71% of organizations require their board members to make a personal contribution.
The study also looked at comfort levels among board members with fundraising. Surprisingly 32% respondents noted that they were uncomfortable with asking for money directly & calling potential donors! Check out the complete study for more information on a variety of board related topics– you might be surprised.
Okay, so your organization does not require board members to make personal contributions, rather your policy is to hope that they will. Now what? The Fundraising Authority has a good series on why your organization needs a board giving campaign, how to run a successful campaign, & how to increase board giving.
If you feel that your board members might be experiencing some of the discomfort mentioned about in personally soliciting funds, then this article on motivating your board to raise more money by The Fundraising Authority might be for you.
Posted in Resources | Tagged Board of directors, BoardSource, Chairman, finances, fundraising, Non-profit organization, Nonprofit Resources | Leave a Comment »